DIGITAL MARKETING | Demo Vedio| Outline|Duration: 45 Hours |Class Room & Online Training

DIGITAL MARKETING COURSE OUTLINE

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

  • On Page Optimization
  • Google Algorithm Updates
  • Keyword Research & Analysis
  • Types of SEO Techniques
  • Off Page optimization
  • Tools
  • Search Engine Marketing (SEM)

  • Introduction to Google Ad-words
  • Google Ad-Words account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • Ad-Groups and Keywords setup
  • Bidding strategies
  • Ad-Rank, Quality Score Optimization
  • Ad-Words Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Re-marketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • Ad-Words tools
  • MCC Account
  • Ad-Words Editor Tool
  • Conversion tracking
  • Ad-Words certification exam
  • Social Media Marketing (SMM)

  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Stumble Upon
  • Document Sharing Site
  • Search Engine Optimization (SEO)

  • What is SEO?
  • Introduction to SERP
  • Importance of Domain Names
  • Domain Selection
  • How Search engines work
  • Major functions of a Search engines
  • On Page Optimization:

  • Content Optimization and planning
  • Internal Linking
  • What is Domain Authority?
  • How to Increase Domain Authority?
  • Google Places optimization
  • Citation
  • Website Structure & Navigation Menu Optimization
  • Image Optimization
  • File Name Optimization.
  • HTML and XML Sitemap Creation.
  • Robots.txt Creation.
  • W3c Validation.
  • URL Rewriting Techniques(301, 302)
  • Canonical tag Optimization
  • 404 Error Page Importance‚Äôs.
  • Google crawling
  • What is cloaking?
  • What are the reasons for which I could get penalized by Google
  • Do dynamically generated pages such as with ASP get indexed by the search engines?
  • What is Anchor text
  • Header Tag Optimization
  • Page Speed Optimization Tool
  • Google Sandbox Effect
  • URL renaming/re-writing.
  • Website Position Analysis in search engines
  • Competitor Analysis
  • Initial Web Site Audit
  • URL Structure Optimization
  • Meta Tag Optimization:

  • Meta Title Creation
  • Meta Description Creation
  • Meta Keywords
  • Meta Robots
  • Google Algorithm Updates:

  • Google Panda update
  • Google Hummingbird update
  • Google Mobile Friendly Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update
  • Keyword Research Tools & Analysis:

  • Introduction to Keyword Research
  • Types of Keywords
  • Preparing a keyword list for Project.
  • Keyword Analysis Tools
  • Competitor Keyword Analysis
  • Understanding keyword mix
  • What are Primary keywords, Secondary Keywords and tertiary keywords?
  • Keyword Optimization
  • Keyword Density Analysis
  • Keyword Skimming Importance
  • LSI(Latent Semantic Indexing) Keywords
  • Importance of Log tail & Short tail Keywords
  • keyword prominence
  • Keyword proximity?
  • SWOT Analysis of Website
  • Types of SEO Techniques:

  • White hat SEO Techniques
  • Black hat SEO Techniques
  • Grey hat SEO Techniques
  • Off Page Optimization:

  • Introduction to Offsite Optimization
  • What are back links?
  • Types of backlinks?
  • What is Link Building?
  • Types of link building
  • Link building strategies for your business
  • What is Google PageRank?
  • What is Alexa Rank?
  • What is Moz Rank?
  • Easy link acquisition techniques
  • Submission to Search engines
  • Directory Submission
  • Social Bookmarking Submission
  • Classified Submission
  • Article Submission
  • PDF Submission
  • Press Release Submission
  • Profile Creation
  • Blog Posting & Commenting
  • Forums Submission
  • Link Submission
  • Local Business Listing (Local SEO)
  • Image Sharing
  • Video Submission
  • Courses We Offer


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